tech, simplified.

"Customer Support" brings to mind lines snaking out the doors post-holidays, hour long hold times when trying to change your phone plan, and the hundredth time you take an item in for repairs that just don't seem to last.

It doesn't have to be that way. Customer support is the best chance a company has to make personal connections with customers, the chance to answer questions, solve problems, make people happy, and at the same time learn how to improve your company's products and services.

It may not be easy, but it is worthwhile—and it doesn't have to be so hard. In our latest book, *The Ultimate Guide to Customer Support, the Zapier team dives into what makes great customer support, the apps to make it simpler, how to solve problems before they happen, and more. And, it's free.

It's the book you need to read to learn how to do great customer support.

Continue reading at https://zapier.com/learn/ultimate-guide-to-customer-support/

Thoughts? @reply me on Twitter.